Drupan NGO Camp #1 : un effort communautaire pour aider les associations

Dans le cadre de nos projets pour danone.communities, nous sommes en contact avec la communauté Drupal ... . Les inscriptions se font en ligne ici. Un évènement facebook a aussi été créé. Nous invitons ... ) * Stratégie Internet (définition des buts, définition du succès) * Communication/Stratégie Marketing [suite...]

Date: 2008-09-29 11:00:01

Articles de blogs (117) | Vidéos (84)
 

Bisbille marketing, pouvoir des blogueurs et mélange des genres

Une mise au point est rendue nécessaire à cause de dérapages récents (dans les commentaires) ... a déjà accusée de faire du bisbille marketing qu’on définit comme « critique une entreprise et espère ... décapite dans ce blogue. Pourtant, on ne m’a jamais accusée de faire du « liche marketing »? D’ [suite...]

Date: 2008-10-17 15:54:53

La mort du blogging : spécialisation, niches, collaboration et évolution

Je viens de lire un billet assez interessant d’Olivier Mermet sur blog de nuit où il débat de la mort où non du blogging… et je dois bien avouer que ... ) of a market. By definition, then, a business that focuses on a niche market is addressing a need [suite...]

Date: 2008-11-09 01:13:21

La mort du blogging ? Mouais…

Je viens de lire un billet assez interessant d’Olivier Mermet sur blog de nuit où il débat de la mort où non du blogging… et je dois bien avouer que ... (subset) of a market. By definition, then, a business that focuses on a niche market is addressing [suite...]

Date: 2008-11-09 01:13:21

L'histoire de l'IE laisse apparaître une faille de premier ordre....

Intelligence économique versus marketing http://cerad.canalblog.com/archives/2008/09/23/10684469 ... «Etudes marketing», qui définit une approche méthodologique de collecte et traitement d'information ... .html Énoncés: Intelligence économique versus marketing : Prométhée ou la réinvention de la roue [suite...]

Date: 2008-12-16 17:51:26

Focusing On Your Target Customer

New Ways to Define Your Best Prospects By Jay Gronlund, vice president and managing director, Latin Pulse USA Mario Quiñones, president, ... . We like the definition of marketing that emphasizes behavior: “marketing is the science and art of getting ... it can become a distraction to what should be the real focal point of marketing – your target customer [suite...]

Date: 2008-09-24 15:41:58

Definition of Marketing according to World Wide Creative

Wikipedia thinks ‘marketing’ means this: Marketing is an ongoing process of planning and executing the marketing mix ( ... to create exchange between individuals and organizations. Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating [suite...]

Date: 2008-09-25 19:54:22

Trade Show and Event

by Expo Marketing Advice for Trade Show Achievment Trade shows are a misuse of money … unless you know how to do them correctly! while face-to-face marketing is definitely the fast road to gaining sales, whats often missing is the little known details and opportunities. The cloak-and-dagger way to maxing-out results [suite...]

Date: 2008-09-29 20:18:18

VMworld is over, but the facts remain

I’ve been to Las Vegas too many times to count and have always left with good stories, ... is about last week’s marketing activity at VMworld. Definitely not your typical day at the office ... the conference. The street team did a great job, and the marketing effort exceeded expectations [suite...]

Date: 2008-09-27 00:47:00

Rob Smart, IBM: ‘Web 2.0 to OpenSim Made Easy’

Web 2.0 surpasses all previous technologies in its ability to “explicitly leverage network effects” (the latter definition of Web 2 ... of Virtual World Marketing: What Works, What Doesn’ [suite...]

Date: 2008-09-29 23:56:14

Wait… Nintendo Was Handing Out Wario Mustaches? [Wario Land: Shake It!]

This weekend, Nintendo held Wario Land: Shake It! competitions at Six Flags near Los Angeles and St ... underwhelming review? No matter, we’re suckers for marketing (and Wario), something the game definitely [suite...]

Date: 2008-09-29 22:30:36

Brazil’s Tibau Ocean Residences – Lay Down Your Towels and Claim Rare Beachfront Property

Tibau Ocean Residences, a sprawling mansion hugging a tropical beach is the stuff property dreams are made of. Fantasise no more ... to be a smart investment for the future. Samantha Gore, Head of Sales and Marketing for Brazil experts uv10 ... dolphin and marine turtle populations. By definition any property purchased against this backdrop [suite...]

Date: 2008-10-30 12:12:39

M-Audio Tweaks Torq DJ Software

M-Audio has released Torq 1.5 DJ software for Mac OS X and Windows. New features in Torq 1 ... improves collaboration between artists. “The initial release of Torq changed the definition of DJ ... the line between DJs and producers,” said Adam Castillo, marketing director at M-Audio. “Torq 1.5 goes even [suite...]

Date: 2008-12-30 02:35:03

LEGOLAND and Xbox 360 Launch Family Friendly Gaming Zone

Today at LEGOLAND® Windsor, Nicole Appleton unveiled the new Xbox 360 Gaming Zone in the heart of LEGO® City, where kids, ... , developers of the family-friendly LEGO videogames. It has 17 high definition, flat-screen TV’s showing ... , senior sales & marketing director at LEGOLAND Windsor comments: “At LEGOLAND, we believe [suite...]

Date: 2008-10-17 16:22:02

Qu’est ce qu’un spam ?

La semaine dernière, sur iMedia Connection Spencer Kollas à posté un article très intéressant intitulé : The new definition of spam sur lequelle je souhaiterais rebondir. Qu’est ce qu’un spam aujourd’ ... MarketingSherpa ‘Email Marketing Benchmark Guide 2008′ , bien que 52% des internautes sondés indiquent signaler [suite...]

Date: 2008-09-04 21:24:38

3 tips for understanding Bernard Haldane’s work on strengths

1) Philosophy and Background. Bernard Haldane is recognised as one of the giants of the strengths philosophy – an approach he was already ... -in’ approach. Beginning from the ‘job box’, they tried to fit people into this definition. Richard ... that individuals had used in performing past accomplishments.” People then needed help in marketing [suite...]

Date: 2008-09-10 06:49:45

Amazing Worlds : touriste immobile marchand(t)

La société Amazing Worlds basée à Singapour va proposer à la fin de l'année le premier service web qui reproduira en 3D les sites touristiques les ... ), version Beta. Definition: Amazing worlds are informationally-enhanced virtual models or “reflections” ... , A New Dimension to Tourism / Property Marketing, 22 janvier 2008. ----- (c) Yves Traynard - http [suite...]

Date: 2008-08-28 13:47:01

Iron Ref Round 10

Round 10 of HHR's Iron Ref kicks off with three new fresh contestants ... jobs were definitely rewarding they weren't exactly paying the bills and Powell moved into marketing [suite...]

Date: 2008-09-29 10:14:00

Get Your Feminism and Fashion On

Shira Tarrant, editor of the fabulous Men Speak Out, is at it again with a call for essays for a new academic anthology, ... expression. Fashion encourages profound creativity, rebellion, and defiant self-definition while ... Feminist fashion: debates over style and politics The ethics of green production and marketing [suite...]

Date: 2008-08-06 14:00:00

TicTacTi: The next wave in advertising

The overlay has been played along with in images (Photoshop and similar tools) but TicTacTi’s Overlay  Ads Technology has definitely added more to video advertising, making them more interactive and cutting the cost of marketing products. How? Well it lets you use videos (clip [suite...]

Date: 2008-09-27 08:27:05

Imaginez pour voir | Audrey Dodo

«Nous sommes dans une société de l’image prenant pour norme l’individu bien voyant. Le marketing n’y échappe pas et l’identification d’un produit alimentaire représente pour les ... visuel, un public hétérogène dont les besoins sont mal appréciés dans l’approche marketing actuelle [suite...]

Date: 2008-12-09 17:34:00

Sprint Clearwire Joint Opposition Document

Before the FEDERAL COMMUNICATIONS COMMISSION Washington, DC 20554 In the Matter of ) ) Applications of Sprint Nextel Corporation ) and Clearwire Corporation for Consent to ) WT Docket No [suite...]

Date: 2008-08-05 16:14:23

The Relationship of Restaurant and Tourism Industries

The Relationship of Restaurant and Tourism Industries in Hong Kong Special Administrative Region (HUSSAR): a Re-Examination Case Study I. INTRODUCTION This section presents the fundamental information that serves as the background of the study. Further, the research aims and objectives are also identified [suite...]

Date: 2008-09-22 04:51:56

Meyer Sound Brings State-of-the-Art Audio to Portugal’s “Boutique Las Vegas”

Solverde Hotel Casino Chaves stands out as an extravagant entertainment complex in the scenic Portuguese province of Trás-os-Montes ... the bar for performance technology in the region: “The Meyer speakers have great clarity and definition [suite...]

Date: 2008-07-22 20:27:15

Agenda Test

Sunday, October 12, 2008 WHEN WHAT WHERE 1PM - 5PM unconference MOCAD (Museum of Contmporary Art Detroit) CCS2 Unconference An “unconference” is a unique format based on user-generated discussions and participant’s interests and expertise. This event, “Detroit 2 [suite...]

Date: 2008-09-17 18:55:12

Mais qu'est-ce donc qu'un community manager ?

Mais qu'est-ce donc qu'un community manager ? ... : the most succinct definition of the role that we can offer is this. A community manager is someone ... de relations publiques, de marketing et du service clientèle." [suite...]

Date: 2008-07-20 20:10:34

Poretz: The Message is the Medium

I have a lot of respect for Doug Poretz, co-founder of Qorvis Communications in Washington, because he is an authentic leader in the business of communications, and has a unique talent for seeing the big picture.  I also respect him for consistently focusing on achieving solid results for his clients [suite...]

Date: 2008-10-24 19:14:27

UI13: Scott Berkun’s “The Myths of Innovation: How to Lead Breakthrough Projects”

On Day 3 of UI13, I attended a full-day session by Scott Berkun on “The Myths of Innovation: How to Lead Breakthrough Projects ... item assembled in a uniform way across restaurants Is Coca-Cola Classic an innovation? Marketing ... Definition of innovation: “The introduction of an idea that radically improves the results” [suite...]

Date: 2008-11-04 02:08:46

IP Think Tank Global Week in Review - 6 September 2008

Here is IP Think Tank’s weekly selection of top intellectual property news breaking in the blogosphere and internet. Please join the discussion by adding your comments on any of these stories, and please do let us know if you think we’ve missed something important, or if there is a source you think should be monitored [suite...]

Date: 2008-09-05 23:01:00

Three Stonecutters: On the Future of Business Education

As part of its centennial celebration, Harvard Business School (HBS) addressed the future training of business leaders during morning presentations by dean Jay Light and University president Drew Faust on October 14. Light outlined a four-part agenda for HBS in the twenty-first century [suite...]

Date: 2008-10-15 16:04:49

Planning an e-mail marketing campaign

Although  an e-mail marketing campaign  seems something as simple as a bulk sending,  is more than this ... improvisations  Another point to plan an e-mail marketing campaign  is the target definition ... the planning of an e-mail marketing campaign has to be defined from the moment of its creation, we must [suite...]

Date: 2008-09-29 12:06:38

Sizing the mobile social networking opportunity I got an email this morning from Informa Telecom and Media about their latest report on Mobile ... that deals with the facts” Source: Nagappan Arunachalam, Chief Marketing Officer, NewBay Software [suite...]

Date: 2008-08-29 00:46:02

A lovely Curiosity: Raymond Roussel (1877–1933)

by William Clark “A formidable poetic apparatus” Marcel Proust “Raymond Roussel belongs to the most important French literature of the beginning of the century” Alain Robbe-Grillet “Genius in its pure state” Jean Cocteau “Creator of authentic myths Michel Leiris “A great poet” Marcel Duchamp “The President of the Republic of Dreams” [suite...]

Date: 2008-12-15 13:55:13

Sunbeam and Café Series: on Marketing Strategies and Advantages

Executive Summary Success in any company that operates for marketing and profit acquisition lies on the ability of the management in ... to analyze and determine the major marketing issues of Sunbeam. Specifically, it will discuss the marketing decisions taken by the company administration in relation to the general marketing [suite...]

Date: 2008-08-01 01:53:55

Pretend

Price Check on Isle “P”. Actually four people. One person asked why I hadn’t considered the Green Party’s Cynthia McKinney’s candidacy for President. I have no good reason — and I’ll get into that later. The other three people told me that “Isle” was spelled “Aisle”. Now, that’s an interesting thing to tell someone who writes poetry [suite...]

Date: 2008-08-29 18:02:23

31 Days of Short Stories: A Prolegomenon and Justification

Despite protestations to the contrary, the modern short story appears to have fallen out of favour with the broad spectrum of readers. Evidence for this assertion abounds. The general interest magazines that long served as a mechanism for bringing stories to a mass audience are largely pulling away from the form: [suite...]

Date: 2008-08-01 16:34:23

7 Ingredients Of Good Corporate Design

It’s hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web design. This means that design is not just graphical in nature (which is a form of visual artistic representation) [suite...]

Date: 2008-10-06 22:07:20

Open Business Models - A2K3

There was an extremely interesting discussion at Yale’s ‘Access to Knowledge’ conference about  the concept of ‘open business models’. The panel examined new ways of doing business and discuss their potential to foster wider access to knowledge in a digital age and included Ronaldo Lemos, Fundacão Getulio Vargas (FGV) [suite...]

Date: 2008-09-11 08:00:30

SMA'S NEWSLETTER FOR PROFESSIONALS SEPTEMBRER 2008

Moves and changes in the Sales and Marketing team for the les Arcs/ Peisey-Vallandry skiing area On the 1st of August Laureline CHOPARD (25 09) took her position as head of sales and marketing. Her arrival consolidates the team of SMA-STAG ... know or have heard of Laureline, she led the Communication and Marketing team for Paradiski in the SELALP [suite...]

Date: 2008-09-09 09:47:19

Progressive Job Posts

We're going to try a new feature here at OpenLeft.com. For the last several years, I have been on a number of job listservs for progressive openings- with orgs, campaigns, Congress, etc.- and have had to either specially format them to send to friends, copy and paste a lot of different ways, or keep them private altogether [suite...]

Date: 2008-05-13 22:37:36

The Case for a Constitutional Easement Approach to Permanent Monuments in Traditional Public Forums

Paul E. McGreal Imagine that you are mayor of a small town that has a picturesque public park, removed from the town center, where your residents come to escape the hustle and bustle of everyday life. To make the space inviting, you have built a gazebo, a picnic area, and a playground for the local children [suite...]

Date: 2008-10-27 13:38:51

Fighting Social Influence Marketing Myths

For something as discussed as Social Influence Marketing, there are a surprising number of myths that still inhibit its adoption. Here some of the more common ones are debunked. 1. Social Influence Marketing is about targeting ... , or MySpace for that matter. And Social Influence Marketing is not just about targeting Generation [suite...]

Date: 2008-10-30 02:30:54

six of WebUrbanist’s series on guerrilla marketing. From these articles you know a great deal already about guerrilla marketing ... wondered at least once how you might be able to put guerrilla marketing to use in your own life ... weird guerrilla marketing blooming business card First, consider some of the basic rules [suite...]

Date: 2008-06-19 18:17:35

Liveblogging "Continue the Conversation - Bay Area Cultural Participation"

I know, I know. You fell asleep halfway through the title. And today's event that I'm liveblogging might not be interesting for anyone who isn't an artist or a nonprofit arts administrator. But then again, I think they've got some fun stuff planned, including a performance by Paul Flores and ... something by Favianna Rodriguez ( [suite...]

Date: 2008-12-10 23:06:19

PROGRAMME OF LEARNING UNITS

The Organisational Learning & Development Module (OL&D) is an essential component of the core studies for the BA (Hons) Management and Business programme. The Module has been designed to encourage students, already becoming conversant with modern organisational reforms and change, to develop an open, questing, [suite...]

Date: 2008-08-26 00:55:38

Sustainable Agriculture Meeting Food Security Needs, Addressing Climate Change Challenges by Lim Li Ching

Abaixo transcrevemos, no original em inglês, o artigo “Sustainable Agriculture Meeting Food Security Needs, Addressing Climate Change Challenges“, de Lim Li Ching, colaborador senior do Instituto Oakland e especialista em biossegurança da Third World Network, uma ONG internacional baseada na Malásia [suite...]

Date: 2008-10-29 02:12:52

The Human Resources Advantage in Green Businesses

Read more of this story » This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. I have written before about the great eco-friendly products from Leed’s [suite...]

Date: 2008-10-29 15:45:18

Location Based Services part 2 - HP’s Mscape

In my last post I mentioned that I had recently been playing with Mscape, the geolocation platform developed by HP Labs in Bristol ... that geolocation applications are, by definition, based on a specific real-world location, or ‘anchored’ [suite...]

Date: 2008-10-28 14:45:05

IP Think Tank Global Week in Review - 18 July 2008

Here is IP Think Tank’s weekly selection of top intellectual property news breaking in the blogosphere and internet ... is Tiffany’s: (Ars Technica), (Technology & Marketing Law Blog), (Techdirt), (Counterfeit Chic ... ), (The Gray Blog), (Technology & Marketing Law Blog), (43(B)log), (Public Knowledge), (Out-Law [suite...]

Date: 2008-07-18 08:34:00

The Problem of Growth

Stuart Staniford proposed a “way forward” for humanity in his article Powering Civilization to 2050. This article proposes an alternative vision: instead of trying to create continual, technological stop-gaps to the demands of growth, we must address the problem of growth head on [suite...]

Date: 2008-03-21 15:00:34

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